One of the key factors that affects motivation of people for work is visibility.

Visibility is not equal to knowledge.
“Knowledge of “and ” visibility into” are two different things.

Visibility means, one has to have a perception into the kind of issues one is solving, see into the kinds of struggles (both intellectual and non-intellectual)  that one would have to go through; etc.

Visibility is a very cognitive phenomenon; for every individual it represents the visibility “I have”.  So, visibility is a unique “discovery” process for each individual.

“if I don’t believe, if I don’t have visibility myself, I will never get deeply excited and involved. Regardless of who is telling me about the value and importance of a role and the possibilities in it, I have to ‘see’ it”.

So, this “visibility” is central to the “energization” of people; it is central to motivation.

Great leaders are uniquely capable of invoking this visibility in people; they don’t just tell you things. This is what distinguishes a great leader from normal people.