There are three critical shifts that take place when we shift from ‘performing’ to ‘contributing’.

The first shift: “How I measure?”
In performance, one measures through ‘evaluation’; it is about ‘evaluating’ and ‘sifting’. In contribution, one measures through ‘evolution’; it is about ‘diagnosing’ and ‘evolving’. This allows ‘space for mistakes’.

The second shift: “What is my structure of measurement?”
In performance, the structure of measurement is ‘outside-in’. It says “how do I meet external targets?” In contribution, the structure of measurement is ‘inside-out’. It says, “how do I grow from one level to another?”

The third shift: “What are my benchmarks?”
In performance, one is meeting a set of performance benchmarks (very often set by external comparisons). On the other hand, in contribution, one meets a set of personal and organizational end-states.

Essentially, one could view performance as a race. It is about who goes faster or higher. On the other hand, contribution is a journey of expansion. It is about the width and depth of my impact on the world.